Ever worked with a confused consumer?


Take this self-paced course to:


Clearly understand the benefits of sharing information with consumers - and the impacts of omitting this important step

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Know your options for effective consumer orientation

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Reflect on your own practice and experience


Includes a digital download of 30 useful phrases!

Flexible and meaningful
Learn with friends! Have a conversation about this course with colleagues and earn additional CEUs.

Key Details


Videos for this course are presented in both American Sign Language and spoken English. Instructions and activities are provided in written English. For accommodation requests, please email [email protected].


The Insightful Interpreter recognizes that Deaf and BIPOC interpreters have unique skill sets, expertise, and valuable perspectives that benefit the interpreting field. These interpreters also experience bias, oppression, and barriers in our field and our society; in response, we offer discounts on all courses to self-identified members of these groups.


This course is intended for working sign language interpreters and students of interpreting


For more FAQs, including our refund policy, please visit our website



Example Curriculum

  Introduction
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  Module 1: Why is consumer orientation important?
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  Module 2: What might consumer orientation look like?
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  Module 3: The FEI model for consumer orientation: Function, Expectations, & Inclusion
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  Module 4: Using spectrums to consider consumer orientation
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  Course Evaluation
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  Tell your friends & stay in touch!
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Register for Consumer Orientation 101


Presented by

Colleen Jones, M.A., NIC



Colleen Jones is a nationally certified interpreter, researcher, teacher, and presenter from Seattle, Washington. She holds undergraduate degrees from Cal Poly, San Luis Obispo and Seattle Central Community College, and a Masters degree from Western Oregon University. 


Colleen’s interpreting work is focused on business and DeafBlind settings, and she particularly enjoys teaming with Deaf interpreters. She has published research on the topics of gender bias and consumer orientation. 


In her spare time Colleen enjoys the outdoors, developing her green thumb, and travel. She is currently working on a bucket list of islands to visit across the world.

Colleen Jones headshot
Logos for Interpretek, ACET, and RID CMP



Interpretek is an approved RID Sponsor for Continuing Education Activities. This Professional Studies (PS) program is offered for 0.15 CEUs at the Little/None content knowledge level.